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Location Page — Wireframe v3

Location page template

Navbar — logo · links · CTA button
Hero section — keyword-rich H1 + two CTAs
Keyword + location — e.g. "Perth, WA"
H1 — [Service] in [Suburb, State] · include primary keyword
Primary CTA
Call (08) 9000 0000
Locally-focused intro copy — 150–250 words · mention suburb 2–3× · internal links
Suburb mentions ✓
Services at this location — each card has an image + links to its service page · 3–6 cards
Image slot: 16:9 ratio recommended · use real job/service photos, not stock · alt text must describe the service
Service photo
Service photo
Service photo
Map + location details — choose the layout that matches the business type
Mobile / trade (no fixed address)
Brick & mortar (physical location)
Use the tab that matches the client's business type. Only build one variant per page — not both.
Mobile business No shopfront · comes to the customer · show coverage zone instead of a pin
Service area map Coverage zone, not a pin
Service area
Suburb 1 Suburb 2 Suburb 3 Suburb 4 + more
Phone
Hours
Response time
or
Brick & mortar Fixed shopfront · embed Google Map pinned to exact address · NAP must match GBP
Embedded Google Map iframe · pinned to shopfront
Address
Phone
Trading hours
Service areas
Google Reviews / testimonials — min 3 · Review schema · link to Google profile
★★★★★
★★★★★
★★★★★
FAQ — target local long-tail queries · FAQPage schema markup
−
+
+
Closing CTA band — repeat contact options
Book now
Call us
Footer — links, legal, social
Website Photography Shot List

Website Photography Shot List

Landing page · Service page · Location page

● Essential — page will not launch without this ● Recommended — significant drop in quality without it ● Optional — add if time and budget allow
Location Page 6 shots
  • Service card 1 at this location — photo of this service as performed in this suburb. A local visual cue (street, house style, landscape) is a bonus but not mandatory. 800 × 450 px. Services at this location — card 1
    Essential
  • Service card 2 at this location. 800 × 450 px. Services at this location — card 2
    Essential
  • Service card 3 at this location. 800 × 450 px. Services at this location — card 3
    Essential
  • Shopfront exterior — clear signage and frontage during daylight. Signage must be legible. Only required for brick & mortar businesses with a physical location. Map + location details — brick & mortar variant
    Recommended
  • Branded vehicle in the field — van, ute, or trailer with branding clearly visible, parked at a typical job site. Only required for mobile/trade businesses without a shopfront. Map + location details — mobile variant
    Recommended
  • Interior or workspace shot — inside the shopfront, workshop, or vehicle setup. Adds credibility and personality. Well-lit and tidy. 1200 × 800 px. Local intro copy — optional supporting image
    Optional
General Notes
  • No stock photos. All images must be original, taken for this project or from a real job with the client's permission.
  • Deliver at 2× the dimensions listed above for retina screens. The developer will compress and serve appropriately.
  • File format: Shoot RAW, deliver as JPG (quality 90+) and WebP. PNG for logos/graphics only.
  • Colour space: sRGB for all web images. Not Adobe RGB or ProPhoto.
  • Lighting: Natural light preferred. Avoid harsh midday sun. Overcast or golden hour gives the most usable results.
  • People in frame: Get a signed model release for anyone whose face is clearly visible, including team members.
  • File naming: [page]-[section]-[number].jpg — e.g. landing-hero-01.jpg, service-gallery-before-01.jpg, location-perth-card-01.jpg