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CLP Advertising, at a glance.
Every colour, font and file the team needs to keep CLP looking like CLP. Click any swatch to copy its code, and use the buttons to jump straight to logos, photos and templates.
Colour palette
01 / corePink and teal carry the brand. Grey is the workhorse ink and dark background. Yellow is reserved for calls to action only — never use it as a general accent.
Gradients
02 / coreUse on hero backgrounds, headers and social tiles. Always at 135°, pink or magenta side leading.
Typography
03 / coreTwo brand faces — both live as downloadable OTF files in the asset library. This page previews the styles with the closest available web fonts.
Used for blog posts, captions, proposals and anything a client reads at length. Open Sans is a real web font — it renders exactly like this everywhere.
Logo usage
04 / corePick the lockup made for the background it's sitting on. Files are the real PNGs — download, or open the full folder below.
Quick download assets
05 / filesOne-click files for the ones you'll grab most often. Everything here also lives in the folders below.
Assets & resources
06 / libraryFull-resolution files, icons and templates live in Drive and Canva. This page links out rather than duplicating them, so the library stays the single source of truth.
Online assets
07 / presenceEvery place CLP shows up online, plus the exact tags and credits to use.
Tagging information
Handles copy on their own. Credit pairs copy together as one block, ready to paste.
CLP Advertising
Photo credit: @clpimagesbyellie
CLP Images by Ellie
Photo credit: CLP Images by Ellie
Content rules
08 / voiceEN-GB spelling, always. Colour, optimise, recognise, behaviour — every piece of CLP content, no exceptions.
Yellow is a CTA-only colour. Don't use it decoratively — it should always mean "click this."
Help three times, sell once. Lead every piece of content with value, not a pitch.