Client Resources Hub for Coastmac

Welcome to your dedicated client resource hub. This page provides central access to key links, documents, and support related to your work with CLP Advertising.

This space will continue to grow over time, with additional resources added as required.

Quick Links

Click to Call Ellie

Landing Pages

Recommendations Only: Happy to work with First Page for them to optimise as they see fit.

Content for Product Page

Coffee Van Content

Title: [PRODUCT NAME — TBC]
Category: MOBILE COFFEE VAN
Model Number: [PUBLIC MODEL NAME — not the internal code]

Description
Four-thirty starts. A resi street where the neighbours will complain if the generator's too loud. Five mornings a week until 10:30, then maybe Saturday markets. This van is built around that kind of day.

A 2,000kg ATM keeps it towable behind most mid-size utes without pushing you into a heavier licence class. Inside, 4,200mm of usable space and a 1,950mm ceiling means you can stand, work and restock without ducking. Carrying capacity sits at 1,100kg, so once your machine, stock and water tanks are loaded, you'll know exactly where you stand.

Braking is European mechanical override. No controller wiring to sort out, but it's still classed as a braked trailer, so check it against your tow vehicle's rating.

It starts as a solid base. From there, you choose what goes in it.

Price: [PRICE — TBC] (inc. GST WA)

Buttons: DOWNLOAD SALES BROCHURE · ENQUIRE NOW

SPECIFICATIONS

ATM2,000kg

Tare900kg

Carrying Capacity1,100kg

Internal Deck Space4,200mm x 2,150mm

Internal Ceiling Height1,950mm

Total Length[CONFIRM]

Total Width[CONFIRM — likely 2,200mm outer]

FEATURES

✓ Mechanical override brakes

✓ Stainless steel benching

✓ Food-safe wall panelling

✓ Dedicated handwashing basin

✓ Wastewater storage, lockable fill points

✓ [CONFIRM] Year Structural Warranty

✓ Contact us for registration details

EXTRAS AVAILABLE (to be confirmed)

Power upgrade — silent LPG/lithium system$[TBC] (inc. GST)

Espresso machine & grinder package$[TBC] (inc. GST)

WA Registration$[TBC] (inc. GST)

[CONFIRM full extras list]

SIMILAR PRODUCTS

Food Van → [link]

[Any other coffee van variants? CONFIRM]

Gallery: Download images here

View & Download Images for Product Page

Food Van Content

Title: [PRODUCT NAME — TBC]
Category: MOBILE FOOD VAN
Model Number: [PUBLIC MODEL NAME — not the internal code]

Description
Weekend markets. Three-day festivals. A menu that needs a fryer, a griddle and somewhere to hold stock cold until service. This is the van built around that kind of day.

At 1,600kg ATM and 900kg tare, you're working with 700kg of carrying capacity, enough for a proper cook-to-order setup without tipping you into a heavier towing bracket. It's a lighter build than the coffee van by design: more bench space for prep, less weight tied up before you've even chosen your fitout.

Braking is European mechanical override. No controller wiring to sort out, but it's still classed as a braked trailer, so check it against your tow vehicle's rating.

It starts as a solid base. From there, you choose what goes in it.

Price: [PRICE — TBC] (inc. GST WA)

Buttons: DOWNLOAD SALES BROCHURE · ENQUIRE NOW

SPECIFICATIONS

ATM1,600kg

Tare900kg

Carrying Capacity700kg

Internal Deck Space[CONFIRM]

Total Length[CONFIRM]

Total Width[CONFIRM]

FEATURES

✓ Mechanical override brakes

✓ Stainless steel benching

✓ Food-safe wall panelling

✓ Dedicated handwashing basin

✓ Wastewater storage, lockable fill points

✓ [CONFIRM] Year Structural Warranty

✓ Contact us for registration details

EXTRAS AVAILABLE (to be confirmed)

Refrigeration/freezer upgrade$[TBC] (inc. GST)

WA Registration$[TBC] (inc. GST)

[CONFIRM full extras list]

SIMILAR PRODUCTS

Coffee Van → [link]

[Any other food van variants? CONFIRM]

Gallery: Download images here

View & Download Images for Product Page

Coffee Van Example

Coffee Vans for Sale | Base Package, Your Options | Coastmac

Mobile Coffee Vans

A coffee van built to work as hard as you do.

A solid base package, fitted out to your requirements, and backed by a manufacturer with facilities in WA and NSW. Whether you're planning your first morning run or upgrading to a bigger rig, start here.

See the build Watch the walkthrough

IMAGE PLACEHOLDER — Coffee Van, cutout, no background

Start here

Which coffee van suits your business?

Most buyers fall into one of three categories. Find yours before you start comparing specs.

Solo operator

The early morning run

Servicing industrial parks, office precincts and construction sites before 10:30am. Prioritises quick setup, low running costs and silent power for residential streets.

Event trader

Markets, festivals and weekends

Needs a rig that turns heads and holds up to back-to-back trading days. Prioritises presentation, tank capacity and reliable equipment under pressure.

Independent operator

Building a long-term business

Wants full control over branding, roaster relationships and growth, without franchise royalties. Prioritises a compliant build that can scale with the business.

Explore the van

Take a 360° interactive walkthrough

360° INTERACTIVE WALKTHROUGH — placeholder

The build

What's inside a Coastmac coffee van

A commercial-grade base package as standard, with options to configure the fitout to how you actually work.

ATM (Aggregate Trailer Mass)	2,000kg
Tare weight	900kg
Carrying capacity	1,100kg
Internal dimensions	4,200mm x 2,150mm
Internal ceiling height	1,950mm
Outer dimensions	5,600mm x 2,200mm
Braking system	Mechanical override, no controller wiring needed

Base package, your options. Every van starts from a solid base package. From there, choose the options and fitout that match how you actually work.
Commercial-grade fitout. Stainless steel benching and food-safe wall panelling throughout, built for daily sanitising.
Compliant water and waste systems. Dedicated handwashing basin, wastewater storage and lockable fill points to meet state health requirements.
Power flexibility. Configured for silent operation, so early starts in residential zones don't fall foul of council noise rules.
Braked, not badged as a burden. European mechanical override braking is fitted as standard. It's still classed as a braked trailer for towing purposes, so match it to your vehicle's braked towing capacity.
Built to last. Backed by manufacturing and assembly facilities in WA and NSW, with after-sales servicing support.

See it for yourself

Watch before you buy

Straight talk from Coastmac and the people who use these vans every day.

VIDEO 1 EMBED — Coffee Van overview

Overview

Inside the Coastmac coffee van

A full walkthrough of the build, the fitout and what to look for before you buy.

VIDEO 3 EMBED — Compliance

Compliance

Passing your first food safety inspection

What inspectors actually check, and how to walk in prepared.

VIDEO 6 EMBED — Brew Coffee Roasters

Expert advice

What it really takes to run a mobile coffee business

In-depth advice from the team at Brew Coffee Roasters (Wangara, WA) on beans, machines and building a coffee business that lasts. Straight from people who work with coffee vans every day.

New to mobile hospitality

Thinking about trading the office for the open road?

If you're still deciding whether mobile coffee is right for you, start with this.

VIDEO 4 EMBED — Starting your mobile hospitality business

Getting started

Starting your mobile hospitality business

What to know before you commit, from first-time buyer mistakes to realistic income expectations.

Questions people ask

Before you buy a coffee van

Do I need a special licence to tow a coffee van trailer?

No. A standard car licence covers most coffee van trailers, provided your tow vehicle's braked towing capacity meets the van's ATM.

What council approvals do I need?

Requirements vary by state and council. Most require registration where the vehicle is garaged, plus a trading permit for each location you operate from. Some states, like Queensland and Victoria, allow broader portability once you're registered.

Do I need a qualification to operate a coffee van?

Yes, in most states you'll need a Food Safety Supervisor on board if you're frothing milk or handling potentially hazardous food. This is a formal accredited course, separate from basic food handler training.

Can I finance a coffee van?

Yes. Chattel mortgages are the most common structure for commercial trailers, with terms typically running 36 to 84 months. Speak to your finance broker or lender about options.

Why Coastmac

Built by a manufacturer, not a converter

WA + NSW

Manufacturing and assembly facilities across two states

National

Supply and support to customers across Australia

After-sales

Ongoing servicing capability, not a one-off sale

Warranty

Generous warranty terms backing every build

Explore the coffee van range

See current builds, configurations and pricing.

PRODUCT PAGE LINK — Coffee Van range

Not ready to buy yet?

Grab the free Founder's Kit: calculators, checklists and a council compliance roadmap to plan your business before you commit.

FOUNDER'S KIT LINK

Food Van Example

Food Vans for Sale | Base Package, Your Options | Coastmac

Mobile Food Vans

A food van built for service, not just show.

A solid base package, fitted out to your requirements, and backed by a manufacturer with facilities in WA and NSW. Whether you're planning your first market stall or scaling up for full event catering, start here.

See the build Watch the walkthrough

IMAGE PLACEHOLDER — Food Van, cutout, no background

Start here

Which food van suits your business?

Most buyers fall into one of three categories. Find yours before you start comparing specs.

Market trader

Weekend markets and pop-ups

Servicing regular market stalls and short community events. Prioritises fast setup, manageable towing and a menu that fits a compact footprint.

Event caterer

Festivals and multi-day events

Needs a rig that can handle high-volume service across long trading days. Prioritises fridge and freezer capacity, bench space and ventilation.

Independent operator

Building a standing business

Wants a permanent-feeling operation with a regular route or fixed trading spot. Prioritises a fully compliant build that passes inspection first time.

Explore the van

Take a 360° interactive walkthrough

360° INTERACTIVE WALKTHROUGH — placeholder

The build

What's inside a Coastmac food van

A commercial-grade base package as standard, with options to configure the fitout to how you actually work.

ATM (Aggregate Trailer Mass)	1,600kg
Tare weight	900kg
Carrying capacity	700kg
Braking system	Mechanical override, no controller wiring needed

Base package, your options. Every van starts from a solid base package. From there, choose the options and fitout that match how you actually work.
Commercial-grade fitout. Stainless steel benching and food-safe wall panelling throughout, built for daily sanitising.
Compliant water and waste systems. Dedicated handwashing basin, wastewater storage and lockable fill points to meet state health requirements.
Built for real service. Layouts designed around hot and cold holding, prep flow and safe equipment placement, not just looks.
Braked, not badged as a burden. European mechanical override braking is fitted as standard. It's still classed as a braked trailer for towing purposes, so match it to your vehicle's braked towing capacity.
Built to last. Backed by manufacturing and assembly facilities in WA and NSW, with after-sales servicing support.

See it for yourself

Watch before you buy

Straight talk from Coastmac on the build, and what actually gets checked when the inspector arrives.

VIDEO 2 EMBED — Food Van overview

Overview

Inside the Coastmac food van

A full walkthrough of the build, the fitout and what to look for before you buy.

VIDEO 3 EMBED — Compliance

Compliance

Passing your first food safety inspection

What inspectors actually check, and how to walk in prepared.

New to mobile hospitality

Thinking about trading the office for the open road?

If you're still deciding whether mobile food is right for you, start with this.

VIDEO 4 EMBED — Starting your mobile hospitality business

Getting started

Starting your mobile hospitality business

What to know before you commit, from first-time buyer mistakes to realistic income expectations.

Questions people ask

Before you buy a food van

Do I need a special licence to tow a food van trailer?

No. A standard car licence covers most food van trailers, provided your tow vehicle's braked towing capacity meets the van's ATM.

What council approvals do I need?

Requirements vary by state and council. Most require registration where the vehicle is garaged, plus a trading permit for each location you operate from. Some states, like Queensland and Victoria, allow broader portability once you're registered.

Do I need a qualification to operate a food van?

Yes, if you're preparing or cooking potentially hazardous food you'll need a certified Food Safety Supervisor on board. This is a formal accredited course, separate from basic food handler training.

Can I finance a food van?

Yes. Chattel mortgages are the most common structure for commercial trailers, with terms typically running 36 to 84 months. Speak to your finance broker or lender about options.

Why Coastmac

Built by a manufacturer, not a converter

WA + NSW

Manufacturing and assembly facilities across two states

National

Supply and support to customers across Australia

After-sales

Ongoing servicing capability, not a one-off sale

Warranty

Generous warranty terms backing every build

Explore the food van range

See current builds, configurations and pricing.

PRODUCT PAGE LINK — Food Van range

Not ready to buy yet?

Grab the free Founder's Kit: calculators, checklists and a council compliance roadmap to plan your business before you commit.

FOUNDER'S KIT LINK

Affliate Programs

Coastmac | Affiliate Programs Reference

Internal Reference — Not for Distribution

Affiliate & Referral Programs

The products recommended in the Founder's Kit, and how to actually earn from them.

Shopify POS

Affiliate program available

Official Shopify Affiliate Program. Free to join, though it's application-based, they generally look for applicants with some kind of audience or content platform.

Commission: up to $150 USD per referral on an eligible paid plan for Australian merchants.

Join the Shopify Affiliate Program →

Square POS

Affiliate program available

Official Square Affiliate Programme, separate from their customer-to-customer referral scheme. Free to join, custom tracking links and banners provided.

Commission: $5-$200 per qualifying referral depending on the product or hardware activated. No minimum sales required, but payout starts once you've earned $50.

Join the Square Affiliate Programme →

Starlink Roam

No public affiliate program

Starlink doesn't run a cash affiliate program. The only thing on offer is a customer-to-customer referral scheme, where an existing Starlink customer earns service credit (not cash) for referring someone new.

Worth checking internally: if you, Greg, Tristan, or anyone else at Coastmac already has a personal or business Starlink account, that person will have their own referral link in the Starlink app or account dashboard. It won't pay cash, but it knocks credit off their own Starlink bill, so it's still worth using instead of a plain link if someone on the team qualifies.

General enquiry link →

Netgear Nighthawk M6

Indirect only

Netgear doesn't run its own direct affiliate program. It's only available through third-party ad networks like FlexOffers or Skimlinks, which means joining that network first, then applying to the Netgear program inside it. More setup than it's worth for one product.

Simpler option: the Nighthawk M6 is also sold on Amazon AU, so joining Amazon Associates (a five-minute signup) gets you a commission on it plus anything else people buy in that shopping session.

Join Amazon Associates → General enquiry link →

Quick Reference

Product	Affiliate Program	Commission
Shopify POS	Yes, direct	Up to $150 USD / referral
Square POS	Yes, direct	$5-$200 / referral
Starlink Roam	No, customer referral only	Service credit, not cash
Netgear Nighthawk M6	Indirect (network or Amazon)	Varies, typically a few %

Video Strategies

Coastmac: Video Strategy

Confidential - Internal & Production Team Use

Coastmac: Video Strategy

Prepared for: Coastmac · 6 Videos · 6 Short-Form Derivatives · 1 Lead Magnet (Founder's Kit)

Brand Colours

#005d9aNavy Blue

#ffe001Yellow

#ffffffWhite

#f1f1f1Light Grey

Brand Fonts

Montserrat Primary — Headings & UI

Arial Fallback — Body Text

Colour Examples

Coastmac Navy

Coastmac Yellow

White

Light Grey

Overview

Release Cadence & Strategy

To maximise channel growth, release videos in this order.

Phase	Videos	Goal
1 - Utility	Videos 3 & 5	High-search volume compliance content to attract people in the research phase.
2 - Product	Videos 1 & 2	Showcase the assets to the high-intent leads the utility content has captured.
3 - Authority	Video 6	Use the supplier collaboration to build deep industry trust.
4 - Inspiration	Video 4	Broaden the funnel to inspire new entrepreneurs once an audience is established.

Select a video brief to view

Video Approval

⚠

Reshoot Recommended

We experienced some technical difficulties during the filming of the first part of this video and the quality is not to the standard we want to deliver. We would like to offer a reshoot of Video 1 at no additional cost to you. Please watch the current cut below and leave any notes via the review page. We will be in touch to arrange a new shoot date.

First Edit - Reshoot Recommended

💬

Client Review

Click the Open Review Page button below to watch the video and leave comments on any changes or updates you would like. You can click anywhere on the video timeline to leave a timestamped note.

Open Review Page →

Thumbnail for Approval

This is the thumbnail created for this video. If you would like to request any changes, please leave a note on the review page using the format: Thumbnail Changes: followed by your notes.

Video 1 · Product Phase

T2 Coffee Van Walkthrough

Model VAN-4.5M-COF-2 · Target Runtime: 10:00

1. Video Overview

Objective	Walk prospective buyers through the T2 in a friendly, helpful way; guiding them through the purchasing decision.
Target Audience	Aspiring mobile baristas, specialty coffee entrepreneurs, anyone considering a mobile coffee business.
Tone	Friendly, warm, and helpful. Walk them through it like a knowledgeable mate who wants them to make the right decision - not a hard sell.
Presenter(s)	Greg and/or Tristan (Coastmac)

2. YouTube Optimisation

Primary TitleInside the Coastmac T2 Coffee Van: The Ultimate Mobile Barista Setup

Secondary TitleStart Your High-Profit Mobile Coffee Business for $35,500: T2 Full Tour

Tags & Keywords

Coffee VanMobile CafeCoastmac T2Food Trailer AustraliaMobile Coffee BusinessBarista Van

Category / Playlist: Education → Product Walkthroughs

3. Thumbnail Strategy

Visual Concept	T2 van with LED coffee sign and 50" menu screen illuminated. Van is the hero of the shot.
Presenter	Greg or Tristan standing to the side, confident and welcoming expression, gesturing toward the open hatch.
Background	Park setting. Ideal: photograph the van in a park for a natural background. If not possible, photograph the park separately and composite in post. (Action: attempt park location shoot. Fallback: composite edit.)
Text Overlay	PRO POWER (Bold, Red) - 1,100kg PAYLOAD (White)
Design Notes	High contrast, depth of field to make the van pop. Minimal text. Park background to be composited in post if needed.

Thumbnail Visual Example

Visual reference only. Final thumbnail to be produced from shoot day photography.

4. Video Architecture

Timecode	Segment	Notes / Script Direction
0:00–0:45	Hook	"Welcome to the Coastmac T2 Coffee Van. If you're looking to serve the perfect flat white on the go, this isn't just a trailer - it's the ultimate mobile barista setup."
0:45–2:15	Foundation	Walk through what makes the base of this van so solid. 4.5-metre galvanised European chassis. 900kg Tare, 2,000kg ATM - meaning 1,100kg of carrying capacity for all your gear and stock. Alloy wheels, heavy-duty jockey wheel, 12 months registered. This is the foundation your business is built on.
2:15–4:00	Exterior	Showcase the exterior features that come standard: roof-mounted LED coffee sign, flush-mounted 50" LED menu display screen, 3 serving hatches, external feature LED lighting, adjustable serving down lights, external fresh water fill point and grey water disposal point, electric remote automatic stabiliser legs. Focus on curb appeal - this van is a billboard.
4:00–6:30	Interior	Step inside and walk through the layout. All of the following come standard with the T2: stainless steel bench tops and lower cupboards, laminate soft-closing upper cupboards, 3 wash-down stainless steel sinks with retractable dual spray and swivel mixer, hot water unit, 50L fresh and grey water tanks, 120L commercial freezer, 100L commercial fridge, 24V roof-mounted AC unit, 24V extractor fan, internal LED ceiling lighting, aluminum checkered plate floor.
6:30–8:30	Power Grid	This van is built to run a commercial cafe setup. 2 x 15-amp inlets, 8 x double pole twin outlets, 240V to 12/24V transformer - all installed to AS/NZS3001 electrical standards. Walk through why this matters for serious coffee operators: dual boilers, grinders, and fridges all running simultaneously without tripping a breaker.
8:30–10:00	CTA	"If you've got questions about whether the T2 is right for your setup, get in touch with the team - we're here to help you make the right call. And download the Founder's Kit below to work out your payload and check you're road-legal before you buy."

5. Shot List

Hero Wide tracking shot of T2 exterior - full walk-around showing all sides.
Hero Slow pan of illuminated interior with all LED lighting on.
Macro Galvanised welds and chassis undercarriage.
Macro 15-amp inlet ports on exterior - both ports visible.
Macro Soft-closing laminate upper cupboard action.
Macro Retractable dual spray sink mixer in operation.
Macro Electric automatic stabiliser legs extending via remote.
Action Greg or Tristan demonstrating hatch opening from outside.
Action 50" LED menu screen powered on - show flush mount and depth.
Presenter Talking head at serving window - friendly walkthrough style.
Presenter Walking tour around the chassis pointing out features.

6. B-Roll List

Stock Latte art being poured - stock video.
Stock Steam wand purging in slow motion - stock video.
Stock Busy morning coffee queue at a van - stock video.
Technical Under-chassis view of dual axles and coupling.
Technical Internal electrical board and outlet layout.
Post Ghost/transparent overlay of espresso machine in situ - composited in post production.
Location All filming at Coastmac facility. Additional lifestyle footage sourced separately by presenter.

7. Storyboard Notes

Key Visuals	High-contrast lighting to show off the stainless steel surfaces. All LEDs on during interior shots.
Camera Movement	Gimbal for smooth interior transitions. Static macro shots for technical details. Friendly and approachable - not corporate.
Post Production	Ghost/transparent image of commercial espresso machine composited into interior to give viewers a sense of how the space looks loaded up. Park background composited into thumbnail.

8. Audio & Music

Music Style	Warm, upbeat, approachable. Not too corporate - think friendly expert, not sales pitch.
Voiceover	Conversational and helpful. Speak to the viewer like they're a mate making a big decision.
Sound Design	Click of hatch latch, hum of fridge, soft-close drawer thud, LED hum.

9. Graphics & Post

Overlays	2,000kg ATM graphic, 15A × 2 Power Diagram, spec callouts for key features.
Lower Thirds	Greg - Coastmac / Tristan - Coastmac (whichever presenter is on screen).
End Screen	Link to Founder's Kit + next video (U35 Food Van).
Post Note	Composite ghost espresso machine image into interior shots to show buyers how the space looks in use.

10. Call to Action

Primary CTA

"Download the Founder's Kit to access the Equipment Load Calculator and make sure your setup is road-legal."

→ Equipment Load Calculator · Link top of description + pinned comment · QR code in final 90s

11. Short-Form Derivative

TitleThe Silent T2 Tour

PlatformIG Reels

Runtime15 seconds

CTALink in bio

"Is this the world's best coffee van?"

Visual: Single gimbal shot through the van. See Short-Form Matrix for all 6 derivatives.

12. Compliance & Legal

Payload depends on total equipment and stock weight. Always verify your loaded weight at a weighbridge before trading. Specifications and pricing may change without notice - refer to current brochure.

13. Production Logistics

Shoot Days	2 Full Days (shared across all 6 videos)
Location	Coastmac facility - all filming on site
Dependencies	T2 van available and clean for shoot
Additional Footage	Stock video for coffee/barista scenes. Lifestyle footage sourced separately by presenter. Park background photo for thumbnail composite.

15. Storyboard Example

T2 Coffee Van (VAN-4.5M-COF-2) - Strategy 1: Technical Mastery & Barista Synergy

14. Approval Checklist - Video 1

✓

Script approved by owner

✓

Thumbnail concept approved

✓

Shot list signed off

✓

Legal/compliance notes reviewed

✓

Final cut approved

Video Approval

Edited per Client Feedback: Ready for Approval

Client Feedback Response

00:03 Remove name and title labels from this section. Done
00:17 "Let's go take a look" transition felt awkward. Replaced with an on-screen text transition instead. Done
00:32 Crop or zoom so the trailers aren't pointing upward. Done
03:22 Jerky footage. Fixed by slowing the clip down and focusing on one support leg lowering, which removes the jump. Done

💬

Client Review

Click the Open Review Page button below to watch the video and leave comments on any changes or updates you would like. You can click anywhere on the video timeline to leave a timestamped note.

Open Review Page →

Thumbnail for Approval

This is the thumbnail created for this video. If you would like to request any changes, please leave a note on the review page using the format: Thumbnail Changes: followed by your notes.

Video 2 · Product Phase

U35 Food Van Walkthrough

Model VAN-3.5M-CAT-1 · Target Runtime: 10:00

1. Video Overview

Objective	Walk prospective buyers through the U35 in a friendly, helpful way; guiding them through the purchasing decision and showcasing the Golden Triangle kitchen design.
Target Audience	Aspiring mobile food business owners, chefs considering going mobile, festival and market vendors.
Tone	Friendly, warm and helpful. Walk them through it like a knowledgeable mate who wants them to make the right decision.
Presenter(s)	Greg and/or Tristan (Coastmac)

2. YouTube Optimisation

Primary TitleInside the Coastmac U35 Food Van: The Ultimate Mobile Kitchen Setup

Secondary TitleDesign the Perfect Food Van Workflow: U35 Full Tour

Mobile Food VanFood Van AustraliaMobile KitchenCoastmac U35Food TrailerMobile Food Business

Category / Playlist: Education - Product Walkthroughs

3. Thumbnail Strategy

Visual Concept	Greg or Tristan standing confidently at the open serving hatch of the U35, welcoming expression. Van is the hero of the shot.
Presenter	Greg or Tristan - approachable, helpful expression. No price on thumbnail.
Background	Coastmac facility. Clean and professional.
Text Overlay	GOLDEN TRIANGLE (Bold, Yellow) - PERFECT WORKFLOW (White)
Design Notes	High contrast. Minimal text. Focus on the van and the presenter - no price shown.

Thumbnail Visual Example

Visual reference only. Final thumbnail to be produced from shoot day photography.

4. Video Architecture

Timecode	Segment	Notes / Script Direction
0:00–0:45	Hook	"If you're looking to run a mobile food business and you want a kitchen that actually works for you under pressure, let us walk you through the Coastmac U35. Everything in here is designed around one idea - the Golden Triangle."
0:45–2:00	Foundation	Walk through the base of the van. Galvanised European chassis and super structure. 900kg Tare, 1,600kg ATM - that gives you 700kg of carrying capacity for all your equipment and stock. Alloy wheels, heavy-duty jockey wheel, 12 months registered. Electric remote automatic stabiliser legs. ADR approved and electrics installed to AS/NZS3001 standards.
2:00–4:00	Cooking Power	Walk through the cooking setup, all of which comes standard: 3-burner gas griddle, 2-basket gas fryer, external gas box and gas inlet/regulator. Explain the safety of the external gas box. Note: all cooking equipment is standard inclusion - no need to source separately.
4:00–6:30	The Golden Triangle	Walk through the layout concept - the relationship between the fridge/freezer (cold storage), cooking zone, and serving hatch. Everything standard: 120L commercial freezer, 100L commercial fridge, stainless steel bench tops and lower cupboards, stainless steel soft-closing upper cupboards, 3 wash-down sinks with retractable dual spray and swivel mixer, hot water unit, 50L fresh and grey water tanks. Explain how this layout reduces movement and speeds up service.
6:30–8:30	Compliance and Comfort	Cover what makes this van inspection-ready from day one. ADR approved. 1 x 15amp inlet, 8 x double pole twin outlets, 240V to 12/24V transformer - all to AS/NZS3001. 24V roof-mounted air conditioning unit. Internal LED ceiling lighting, adjustable serving down lights, external feature LED lighting. External fresh water fill point and grey water disposal point.
8:30–10:00	CTA	"If you want to know if the U35 is the right fit for your menu and your business, get in touch with the team - we're here to help. And grab the Founder's Kit below to work out your payload and make sure you're road-legal before you buy."

5. Shot List

Hero Wide tracking shot of U35 exterior - full walk-around.
Hero Low-angle wide shot with all serving hatches open.
Macro Galvanised chassis and axle detail.
Macro External gas box and inlet/regulator.
Macro Stainless steel soft-closing cupboard action.
Macro Retractable dual spray sink mixer in operation.
Macro Electric stabiliser legs extending via remote.
Macro 15amp inlet port on exterior.
Action Greg or Tristan demonstrating hatch opening and walking through Golden Triangle layout.
Presenter Talking head at serving hatch - friendly walkthrough tone.
Presenter Walking tour of interior pointing out each feature.

6. B-Roll List

Stock Food being cooked on a commercial griddle - stock video.
Stock Twin-basket fryer in operation with oil sizzle - stock video.
Stock Chef working efficiently in a compact kitchen - stock video.
Stock Busy market or festival food van queue - stock video.
Technical Under-chassis axle and coupling detail.
Location All filming at Coastmac facility. Additional lifestyle footage sourced separately by presenter.

7. Storyboard Notes

Key Visuals	Show the Golden Triangle layout clearly - use an animated diagram overlay to illustrate the cold storage, cooking zone and serving hatch triangle.
Camera Movement	Gimbal for smooth interior walk-through. Static macro shots for equipment detail. Keep it approachable and warm - not a corporate product reel.
Post Production	Animated Golden Triangle diagram overlaid on the interior walk-through segment. Ghost/transparent image of food on griddle composited into cooking zone shots if needed.

8. Audio and Music

Style	Warm, upbeat and approachable. Friendly expert energy - not corporate.
Voiceover	Conversational and helpful. Speak to the viewer like they're making an important decision and you're there to make it easier.
Sound Design	Gas dial click, soft-close drawer thud, hum of fridge and freezer, hatch latch click.

9. Graphics and Post

Overlays	Animated Golden Triangle diagram, ADR Approved badge, spec callouts for key features.
Lower Thirds	Greg - Coastmac / Tristan - Coastmac (whichever presenter is on screen).
End Screen	Link to Founder's Kit + next video (Compliance Masterclass).

10. Call to Action

Primary CTA

"Get the Pre-Launch Checklist inside our Founder's Kit to prepare for your first event."

→ Pre-Launch Checklist - Link top of description + pinned comment - QR code final 90s

11. Short-Form Derivative

TitleGolden Triangle Explained

PlatformIG Reels

Runtime30 seconds

CTALink in bio

"Why does your food van layout determine how much money you make?"

Greg or Tristan walks through the Golden Triangle concept in the U35 interior - quick, punchy, visual. See Short-Form Matrix for all 6 derivatives.

12. Compliance and Legal

Gas installations must be certified by a licensed gas fitter before operation. Payload depends on total equipment and stock weight - always verify at a weighbridge before trading. Specifications and pricing may change without notice - refer to current brochure.

13. Production Logistics

Shoot Days	2 Full Days (shared across all 6 videos)
Location	Coastmac facility - all filming on site
Dependencies	U35 van available and clean for shoot
Additional Footage	Stock video for all cooking and food scenes. Lifestyle footage sourced separately by presenter.

15. Storyboard Example

Coastmac U35 (VAN-3.5M-CAT-1) - Strategy 2: High-Output Operational Efficiency

14. Approval Checklist - Video 2

✓

Script approved by owner

✓

Thumbnail concept approved

✓

Shot list signed off

✓

Legal/compliance notes reviewed

✓

Final cut approved

Video Approval

Edited per Client Feedback: Ready for Approval

Client Feedback Response

Name and title labels removed. Done Video was reloaded ahead of the client's request, in anticipation of the same label removal being asked for across all videos.
"Video 3, this one, seems to be the same as video 4?" Done Correct video loaded. The same video had been loaded by accident.

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Client Review

Click the Open Review Page button below to watch the video and leave comments on any changes or updates you would like. You can click anywhere on the video timeline to leave a timestamped note.

Open Review Page →

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Video 3 · Utility Phase - Release First

Food Van Compliance Guide

National Food Standards and Council Requirements · Target Runtime: 10:00

1. Video Overview

Objective	Position Coastmac as the leading food trailer manufacturer in Australia who genuinely helps customers through their journey - including the compliance side of starting up.
Target Audience	New food van business owners concerned about council regulations and compliance requirements.
Tone	Educational and helpful. Not alarmist. We are the friendly guide helping them get on the road faster.
Presenter(s)	Greg and/or Tristan (Coastmac)

2. YouTube Optimisation

Primary TitleAustralian Food Van Compliance: Everything You Need to Know

Secondary TitleUnderstanding Standard 3.2.2A: What Every Food Van Owner Must Know

Food Safety AustraliaStandard 3.2.2ACouncil InspectionMobile Food LicenseFood Van Compliance

Category / Playlist: Education - Compliance and Regulations

3. Thumbnail Strategy

Visual	Greg or Tristan giving thumbs up next to the 3-sink system inside the van.
Expression	Reassuring smile, direct eye contact with lens. Approachable and confident.
Text Overlay	LEGAL IN ALL STATES (Bold, Blue and Yellow)
Design Notes	Bright, clean, reassuring. Not scary or warning-heavy. The goal is to make compliance feel achievable.

Thumbnail Visual Example

Visual reference only. Final thumbnail to be produced from shoot day photography.

4. Video Architecture

Timecode	Segment	Notes / Script Direction
0:00–0:45	Hook	"Let's make sure you pass your first council inspection and get on the road faster. Compliance doesn't have to be complicated - and every Coastmac van is built with this in mind from day one."
0:45–2:30	The Law	Standard 3.2.2A - every business serving unpackaged ready-to-eat food must have a nationally-trained Food Safety Supervisor on staff at all times. Cover the federal Food Standards Code (3.2.2 and 3.2.3) that applies across all Australian states and territories. Note that each state has its own Food Act and every council enforces rules locally - always check with your specific council.
2:30–4:30	Thermal Safety	"Cold food must be kept at 5 degrees or colder. Hot food must be held at 60 degrees or hotter. You are legally required to keep daily temperature records - inspectors will ask for them." Show probe thermometer in the fridge. Explain the importance of commercial-grade refrigeration like the 120L freezer and 100L fridge that comes standard in all Coastmac vans.
4:30–6:30	Sanitation Zone	Walk through the Coastmac sink setup: 3 wash-down stainless steel sinks, retractable dual spray mixer, hot water unit, 50L fresh and grey water tanks. "The law requires permanent handwashing basins with warm running water, soap, and single-use towels. This is the first thing an inspector checks - and it's all built in to every one of our vans." Seamless surfaces = no dirt traps.
6:30–8:30	Power and Safety	Class F fire extinguisher requirement for oil fires - explain why Class F specifically. AS/NZS3001 electrical compliance. "Every Coastmac van has its electrics installed and certified before it leaves the facility." Cover the public rating systems - Scores on Doors in NSW and SA, Name and Shame lists in NSW, WA and some QLD councils.
8:30–10:00	CTA	"Compliance is actually your competitive advantage - customers trust businesses that take food safety seriously. Grab the Pre-Launch Checklist in our Founder's Kit and we'll walk you through every requirement before your first day of trade."

5. Shot List

Compliance Steam rising from handwash basin - proves warm water compliance.
Compliance Macro of seamless bench-to-wall joints - no dirt traps.
Compliance Grey water disposal valve on exterior - clearly labelled.
Compliance 3-sink system overview - show all three sinks in one shot.
Presenter Greg or Tristan demonstrating temperature record logging on a tablet.
Presenter Talking head explaining each compliance point - friendly and direct to camera.

6. B-Roll and Storyboard

Technical Probe thermometer being used in the fridge - digital readout clearly visible.
Technical Electrical certification tags on the van's electrical board.
POV First-person view entering a clean Coastmac van - mimics an inspector's perspective.
Location All filming at Coastmac facility. No operational van or food required.

Storyboard note: Slow diagnostic camera pans that mimic a health inspector's gaze. Show the Coastmac interior passing every check point. Clean, professional and reassuring throughout.

8. Audio and Music

Style	Calm, clean and minimal. Approachable and helpful.
Voiceover	Informative and reassuring. Not alarmist. We are the guide making this easy.
Sound Design	Water running from the handwash basin. Soft click of fridge door closing.

9. Graphics and Post

Overlays	5 degrees / 60 degrees temperature graphic. Standard 3.2.2A text callout. State-by-state disclaimer banner.
Lower Thirds	Greg - Coastmac / Tristan - Coastmac (whichever presenter is on screen).
End Screen	Link to Founder's Kit + next video (Entrepreneurial Roadmap).

10. Call to Action

Primary CTA

"Download the Pre-Launch Checklist to make sure you pass your inspection first time."

→ Pre-Launch Checklist - Link top of description + pinned comment

11. Short-Form Derivative

TitleThe 5/60 Rule

PlatformYT Shorts

Runtime15 seconds

CTALink in description

"Do you know the 5/60 rule?"

Greg or Tristan pointing to thermometer readings. See Short-Form Matrix for all 6 derivatives.

12. Compliance and Legal

Rules vary by state and council. This video covers the national Food Standards Code framework but viewers must verify specific requirements with their local council before commencing trade.

13. Production Logistics

Shoot Days	2 Full Days (shared across all 6 videos)
Location	Coastmac facility interior - all filming on site
Dependencies	T2 or U35 van available and clean. Probe thermometer on set.
Additional Footage	No operational van or food required. All compliance shots from the static van interior.

15. Storyboard Example

Australian Food Van Compliance - Strategy 3: Cleaning, Council and National Health Standards

14. Approval Checklist - Video 3

✓

Script approved by owner

✓

Thumbnail concept approved

✓

Shot list signed off

✓

Legal/compliance notes reviewed

✓

Final cut approved

Video Approval

Edited per Client Feedback: Ready for Approval

Client Feedback Response

00:05 Remove Greg's name and title label. Done
00:09 Eyes closed. Not Actioned Fixing this would need heavy re-editing that risks making the video look poor quality. It reads as natural on screen: an edit here would draw more attention to it than leaving it, not less. Flagged to the client with this reasoning.
00:14 Remove Tristan's name and title label. Done
01:58 Eyes closed (second instance). Not Actioned Same reasoning as above.
02:10 Should there be a Founder's Kit link at this point? Pending Links only go live once the video is loaded into YouTube, they can't be added before. The Founder's Kit itself also needs approval and finalising before a link can be created.
02:13 Cut the "It's our goal to make..." scene, jump straight to the driving montage. Done

💬

Client Review

Click the Open Review Page button below to watch the video and leave comments on any changes or updates you would like. You can click anywhere on the video timeline to leave a timestamped note.

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Video 4 · Inspiration Phase - Release Last

Your Guide to Starting a Mobile Food Business

The 5-Phase Roadmap for New Entrepreneurs · Target Runtime: 10:00

1. Video Overview

Objective	Inspire and practically guide people who are considering starting a mobile food or coffee business. Greg and Tristan present the 5-phase roadmap directly to camera as experienced guides - not telling someone else's story, but sharing what they know helps people get started the right way.
Target Audience	People looking for a career change or wanting to start their own business. People researching mobile food or coffee vans as a business opportunity.
Tone	Inspirational and mentorship-driven. Warm, practical and direct. Greg and Tristan are the experts helping viewers take the first step with confidence.
Presenter(s)	Greg and Tristan (Coastmac) - both on screen together where possible.

2. YouTube Optimisation

Primary TitleHow to Start a Mobile Food Business: The Complete Beginner's Guide

Secondary TitleYour Mobile Hospitality Roadmap: 5 Steps From Idea to Trading

Mobile Food BusinessFood Van AustraliaStart a Food BusinessMobile Coffee BusinessFood Van Startup

Category / Playlist: Education - Business Guides

3. Thumbnail Strategy

Visual Concept	Greg and Tristan standing together in front of the Coastmac van, looking confident and inviting. They are the experts ready to help the viewer take the leap.
Expression	Confident, welcoming and energetic - like they are genuinely excited to help someone get started.
Text Overlay	YOUR ROADMAP (Bold, Gold) - START HERE (White)
Design Notes	No year references. No price. Clean and aspirational. Both presenters visible. Van in background.

Thumbnail Visual Example

Visual reference only. Final thumbnail to be produced from shoot day photography.

4. Video Architecture - The 5-Phase Roadmap

Timecode	Segment	Notes / Script Direction
0:00–1:00	Hook	Greg and Tristan to camera at Coastmac, van in background. "If you've been thinking about starting a mobile food or coffee business, this video is for you. We've helped a lot of people take that first step - and today we're going to share exactly what we tell every single one of them." No lifestyle montage needed - keep it at Coastmac, direct and authentic.
1:00–2:30	Phase 1 - Find Your Niche	"The biggest mistake new van owners make is trying to serve everyone. The businesses that succeed are the ones that pick a lane. A specialty coffee van. A dessert hub. A specific cuisine. Your niche drives everything - your menu, your equipment, your van choice, and your marketing." Filmed at Coastmac, talking head style.
2:30–4:15	Phase 2 - Get Your Foundations Right	"Before you buy a van, you need two things sorted. Your ABN - straightforward, do it online. And your Food Safety Supervisor certification - it's a legal requirement across Australia and you need it in place before you start trading." Keep this practical and clear. No alarmist tone.
4:15–6:00	Phase 3 - Choose the Right Rig	Walk through to the van. "Your equipment choice determines your efficiency, and your efficiency determines your profit. That's why we design every Coastmac van around the Golden Triangle - prep, cook, serve - so you can get more orders out the window in less time." Show the interior of the T2 or U35. Keep it brief but visual.
6:00–7:30	Phase 4 - Set Up Your Tech	"Two things you cannot afford to skimp on once you are trading: your payment system and your connectivity. A rugged 5G modem keeps you connected at remote festivals. An integrated POS like Square means you're never turning customers away because of a failed payment." Talking head back at Coastmac.
7:30–9:00	Phase 5 - Build the Hype Before Day One	"Your van is your biggest marketing asset. The day you pick it up from Coastmac is content. Start filming, start posting, start telling people what's coming. By the time you open the hatch for the first time, you want a queue." Greg and Tristan together - energetic close.
9:00–10:00	CTA	"We've packed everything you need into the Founder's Kit - the legal checklist, the payload calculator, the council roadmap. Download it below and let's get you started."

5. Shot List

Hero Greg and Tristan together in front of the Coastmac van - wide establishing shot.
Hero Wide shot of the Coastmac facility with vans in background.
Presenter Talking head segments - Greg and Tristan to camera, conversational and direct.
Presenter Greg and Tristan walking through the van interior for Phase 3 segment.
Presenter Greg and Tristan together for the opening hook and closing CTA.
Macro Golden Triangle interior layout during Phase 3 - show the van's workflow.

6. B-Roll and Storyboard

Stock Happy customers at a food van - stock video.
Stock Mobile business owner serving customers - stock video.
Stock ABN registration screen or business setup imagery - stock video.
Location All presenter filming at Coastmac facility. Lifestyle B-roll sourced from stock or presenter's own footage.

Storyboard note: Warm, approachable grade throughout. Two-shot framing for Greg and Tristan together. Single presenter talking head for individual phases. Animated 5-Phase Roadmap graphic introduced at the start of Phase 1.

8. Audio and Music

Style	Acoustic, uplifting and building in energy as the video progresses.
Voiceover	Direct to camera. Mentorship tone. Greg and Tristan speaking from experience, not a script.

9. Graphics and Post

Overlays	Animated 5-Phase Roadmap infographic introduced at start of Phase 1 and referenced throughout.
Lower Thirds	Greg - Coastmac / Tristan - Coastmac.
End Screen	Link to Founder's Kit + next video (Council Approvals).

10. Call to Action

Primary CTA

"Download the Founder's Kit - the complete roadmap from idea to first day of trading."

→ Founder's Kit - Link top of description + pinned comment - QR code final 90s

11. Short-Form Derivative

Title5 Steps to Your First Food Van

PlatformIG Reels

Runtime30 seconds

CTALink in bio

"Thinking about starting a food van? Here's where to begin."

Greg and Tristan rapid-fire the 5 phases to camera. Punchy and energetic. See Short-Form Matrix for all 6 derivatives.

12. Compliance and Legal

This video provides general business guidance only - not financial or legal advice. ABN and FSS requirements should be verified with the relevant authority in your state.

13. Production Logistics

Shoot Days	2 Full Days (shared across all 6 videos)
Location	Coastmac facility - all presenter filming on site
Dependencies	T2 or U35 van on site for Phase 3 walk-through segment. Greg and Tristan both available for joint filming.
Additional Footage	Lifestyle and customer B-roll sourced from stock. No operational van or food required.

15. Storyboard Example

Video 4 Storyboard - Entrepreneurial Roadmap

Your Guide to Starting a Mobile Food Business - Strategy 4: The 5-Phase Roadmap

14. Approval Checklist - Video 4

✓

Script approved by owner

✓

Thumbnail concept approved

✓

Shot list signed off

✓

Legal/compliance notes reviewed

✓

Final cut approved

Video Dropped

This video was removed from the series after filming. The content covered was too similar to Video 3 and would have been repetitive for the viewer. The key compliance and council information is fully covered across Videos 3 and 4.

Video 5 · Utility Phase - Release Second

Our Guide to Food Van Council Approvals

Licensing, Registration and Permits Across Australia · Target Runtime: 10:00

1. Video Overview

Objective	Remove the friction of local government approvals. Help buyers understand exactly what they need to do to get on the road legally - and inspire them by showing how straightforward it can be with the right guidance.
Target Audience	High-intent food van buyers ready to trade on public land. Anyone researching the permit and registration process before purchasing.
Tone	Helpful, friendly and reassuring. We are the guide walking them through the process step by step. Not fear-based - empowering.
Presenter(s)	Greg and/or Tristan (Coastmac)

2. YouTube Optimisation

Primary TitleOur Complete Guide to Getting Your Food Van Approved by Council

Secondary TitleSection 68 and Food Van Permits Explained: The Mobile Vendor's Guide

Section 68 NSWMobile Food PermitCouncil ApprovalFood Trailer RegistrationFood Van Australia

Category / Playlist: Education - Compliance and Regulations

3. Thumbnail Strategy

Visual	Greg or Tristan holding a document with a large green "APPROVED" stamp, standing in front of the van.
Expression	Confident and knowledgeable. Reassuring - this is achievable.
Text Overlay	FAST TRACK (Bold, Blue) - PERMIT GUIDE (Yellow)
Design Notes	Clean and professional. Green approved stamp is the visual anchor. No scary red tape imagery.

Thumbnail Visual Example

Visual reference only. Final thumbnail to be produced from shoot day photography.

4. Video Architecture

Timecode	Segment	Notes / Script Direction
0:00–0:45	Hook	"Getting your food van approved doesn't have to be complicated. Today we're walking you through exactly what you need to do - step by step - so you can get on the road with confidence and without the headaches."
0:45–2:30	Step 1 - National Design Standards	"Before anything else, your van needs to meet Standard 3.2.3 of the Australia New Zealand Food Standards Code. This covers design requirements that apply across every state and territory." Walk through the Coastmac van features that meet these requirements: permanent handwashing facilities, proper plumbing, temperature control equipment (100L fridge, 120L freezer), cleanable surfaces, grey water disposal. "Every Coastmac van is built to meet these standards from day one."
2:30–3:30	Step 2 - Food Safety Training	"You also need a nationally-trained Food Safety Supervisor on staff - this is a federal requirement under Standard 3.2.2A that applies everywhere in Australia. Some states like NSW have specific state-level requirements on top of this, so check with your local Food Authority." Keep it practical and factual.
3:30–5:00	Step 3 - Register With Your Home Council	"The Golden Rule: register your food business with the council where your van is garaged or based. This is your primary Certificate of Registration - and it's the key document you'll need for everything else. It's an offence to trade without it." Explain the risk classification system - different states use different tiers (Class 1-4 in VIC, SA and NT) which determines how often you are inspected.
5:00–6:30	Step 4 - Trading Across Councils	"Once you have your home registration, you can generally trade in other council areas - but you need to notify them first. You don't re-register every time. You show your existing Certificate of Registration and notify the new council of where and when you plan to trade." Cover Section 68 in NSW - the specific permit required for standing vehicles on public land. Note that other states have equivalent processes under different legislation. Always check locally.
6:30–8:00	Step 5 - The Inspection Reality	"Health inspectors can enter your van during trading hours without prior notice. They will check: your Food Safety Supervisor credentials, your temperature records, your handwashing setup, and your grey water disposal. In NSW and SA, your inspection results may be displayed publicly through Scores on Doors. In NSW, WA and some QLD councils, serious breaches are published on Name and Shame lists." Practical, not scary - frame it as "here's what to have ready."
8:00–9:30	The Paperwork Kit	"Before you submit your application, make sure you have these ready: Public Liability Insurance - usually between $10 million and $20 million, but confirm your specific council's minimum. A Class F fire extinguisher for oil fires - not a standard extinguisher, it must be Class F. Your Food Safety Supervisor certificate. And a completed application to your home council." Show each document as it is mentioned - Greg or Tristan laying them out on a bench.
9:30–10:00	CTA	"We've put together a full Council Approval Roadmap in the Founder's Kit - it covers the national framework and guides you through what to ask your specific council. Download it below and tick this off your list."

5. Shot List

Detail Close-up of a council registration certificate or application form.
Detail "Approval to Operate" sticker on a van window.
Compliance Class F fire extinguisher with current inspection tag visible.
Compliance Public liability insurance document - indemnity figure visible.
Compliance Food Safety Supervisor certificate.
Presenter Greg or Tristan laying out the paperwork kit on a bench - organised and professional.
Presenter Talking head segments at Coastmac - direct to camera for each step.

6. B-Roll and Storyboard

Technical Screen capture of NSW Planning Portal showing Section 68 application.
Technical Animated map graphic showing Home Council vs neighbouring council notification zones.
Location All filming at Coastmac facility. No council building visit required.

Storyboard note: Clean, professional and static framing. Step-by-step structure with clear on-screen graphics for each step number. Animated map overlay for the cross-border trading section. Authoritative but approachable throughout.

8. Audio and Music

Style	Steady, professional and trustworthy. Calm and methodical pace.
Voiceover	Insider knowledge tone - like someone who has done this many times and wants to make it easy for you.

9. Graphics and Post

Overlays	Animated map showing Home Council vs Notification Council. Step number graphics for each section. State disclaimer banner on relevant segments.
Lower Thirds	Greg - Coastmac / Tristan - Coastmac (whichever presenter is on screen).
End Screen	Link to Founder's Kit + next video (Coffee Supplier Collaboration).

10. Call to Action

Primary CTA

"Download the Council Approval Roadmap inside the Founder's Kit."

→ Council Approval Roadmap - Link top of description + pinned comment

11. Short-Form Derivative

TitleSection 68 in 15s

PlatformYT Shorts

Runtime15 seconds

CTALink in description

"The most important permit you have never heard of."

See Short-Form Matrix for all 6 derivatives.

12. Compliance and Legal

Section 68 is NSW-specific legislation. Every state and territory has its own Food Act and local council enforcement. State-specific pathways must be clearly labelled on screen. Viewers must verify all requirements with their local council before commencing trade.

13. Production Logistics

Shoot Days	2 Full Days (shared across all 6 videos)
Location	Coastmac facility - all filming on site
Dependencies	Permit documents, Class F fire extinguisher and insurance documents for paperwork kit segment.
Additional Footage	Screen capture of NSW Planning Portal. Animated map graphic produced in post.

15. Storyboard Example

Our Guide to Food Van Council Approvals - Strategy 5: Navigating Licensing and Permits Across Australia

14. Approval Checklist - Video 5

✓

Script approved by owner

✓

Thumbnail concept approved

✓

Shot list signed off

✓

Legal/compliance notes reviewed

✓

Final cut approved

16. Final Cut - Video Playback

▶ Final cut video will appear here once a Vimeo link is added above.

Video Approval

Edited per Client Feedback: Ready for Approval

Client Feedback Response

00:30 Sound comes through like the start of a word chopped off from elsewhere. Done
00:32 Awkward pause. Done
00:40 Awkward pause. Done
01:16 Eyes closed. Not Actioned Same reasoning as Video 4: fixing this properly would risk lowering video quality and would draw more attention to it than leaving it. Flagged to the client.
01:38 Zoom into James or the left side of the screen to crop Greg out. Declined Not recommended: James would appear to be talking to no one, which would look odd unless he was talking directly to the camera. This style of filming wasn't recommended in the first place, to avoid it feeling like a sales pitch. This video is about giving potential new business owners more helpful information, not a pitch.
02:00 Awkward jump, cut another millisecond or so. Done
02:01 Cut the question about beans vs. powder. Done
02:02 Cut the question about whether the blends work with milk-based coffees. Done
02:47 Pause where Greg looks back at the camera. Done
07:36 Cut a second or so where both presenters look back at the camera. Done
08:21 Cut the question and answer about whether the course suits novices and experienced vets. Done
08:43 Cut the question and answer about how often the courses run. Done
10:41 Cut the "Let's grab a coffee" bit. Done
10:57 What is the next video referred to in "Watch this video next"? Answered This is a native YouTube feature that automatically recommends another video from the channel to keep viewers watching and interacting. Not a specific link we set manually.

💬

Client Review

Click the Open Review Page button below to watch the video and leave comments on any changes or updates you would like. You can click anywhere on the video timeline to leave a timestamped note.

Open Review Page →

Thumbnail for Approval

This is the thumbnail created for this video. If you would like to request any changes, please leave a note on the review page using the format: Thumbnail Changes: followed by your notes.

Video 6 · Authority Phase - Release Fifth

Behind the Beans: A Tour of Brew Coffee Roasters

Coastmac x Brew Coffee Roasters - Wangara, WA · Runtime: 10:00

1. Video Overview

Objective	Build third-party trust and help prospective coffee van owners understand how to choose the right beans, equipment and roaster partner. Greg and Tristan take a guided tour of the Brew Coffee Roasters facility - covering the roastery, the coffee machine showroom and the barista training academy. This video also captures high-quality B-roll footage for future use.
Target Audience	Aspiring and new mobile coffee van operators who want to set up their business the right way with quality suppliers and equipment.
Tone	Conversational, educational and collaborative. Two mates visiting a world-class facility and sharing what they learn. Not a sales pitch.
Presenters	Greg and Tristan (Coastmac) with Alex Barile (Brew Coffee Roasters, Wangara WA)

2. YouTube Optimisation

Primary TitleHow to Choose Coffee Beans and Equipment for Your Mobile Van: Brew Coffee Roasters Tour

Secondary TitleThe Mobile Coffee Business Guide: Beans, Machines and Barista Training with Alex Barile

Brew Coffee RoastersMobile Coffee SetupCoffee Van EquipmentBarista TrainingCoffee Roaster Perth

Category / Playlist: Education - Supplier Guides

3. Thumbnail Strategy

Visual	Greg and Tristan with Alex Barile at the T2 serving window or inside the Brew Coffee Roasters facility, all three looking confident and relaxed.
Expression	Natural, candid and collaborative. Three people who genuinely know their stuff.
Text Overlay	EXPERT SECRETS (Bold, Teal)
Design Notes	Warm tones. Coffee roastery aesthetic. Authentic and not overly staged.

Thumbnail Visual Example

Visual reference only. Final thumbnail to be produced from shoot day photography.

4. Video Architecture

Timecode	Segment	Notes / Script Direction
0:00–1:00	Hook - The Roastery Tour Begins	Greg and Tristan arrive at Brew Coffee Roasters, Wangara. Alex greets them. Establish the location and why they are here. Greg: "If you are going to run a great mobile coffee business, you need great coffee. We're here with Alex Barile from Brew Coffee Roasters - one of Perth's best wholesale roasters - to find out exactly what you need to know."
1:00–3:00	Part 1 - Choosing a Roaster and Your Beans	Greg: "Alex, for a brand new food van owner, why does partnering with a local wholesale roaster matter so much?" Tristan: "You source 100% Arabica beans from Brazil, Colombia, Ethiopia - what should a new mobile coffee owner look for when choosing their beans?" Greg: "Beyond just supplying beans - what ongoing support do van owners actually need from their roaster on the road?" Cover: bean origins and quality, what to look for, the wholesale relationship and what it means for a small operator.
3:00–5:00	Part 2 - Finding the Right Roast for a Van	Tristan: "Most van customers are ordering milk-based coffees - lattes, flat whites. What roast profile cuts through milk the best? I know your Voodoo blend has bold chocolate and caramel notes - is that the style?" Greg: "Vans get hot inside. How should owners store beans on the road and what's the realistic shelf life of a fresh roast?" Cover: roast profiles for takeaway, 4-6 week shelf life, airtight and cool storage, the importance of consistency for a busy morning service.
5:00–7:00	Part 3 - The Equipment Showroom	Filmed inside the Brew Coffee Roasters machine showroom. Greg: "Our T2 Coffee Van comes wired with two 15-amp inlets, eight double-pole outlets and a 240V transformer. When a customer buys a Coastmac van, what commercial machines and grinders do you recommend?" Tristan: "Power draw is a huge factor - how does machine choice affect how much power a van needs? And what is the trade-off between running a silent generator vs a lithium battery system?" Cover: recommended machines (La Marzocco Linea Classic S, GB5, Sanremo Cube R), grinder pairing, power draw numbers tied back to the T2 specs.
7:00–9:00	Part 4 - The Barista Academy Tutorial	Filmed in the Brew Coffee Roasters Barista Academy training room. Greg: "You run barista courses right here. Why is professional training so important before launch day?" Tristan: "Speed is everything in a mobile setup - we want service times under 3 minutes. Can you walk us through pulling the perfect flat white efficiently?" Greg: "And what is the number one mistake beginners make with milk texture or shot extraction?" Alex demonstrates on the machine. Capture the tutorial clearly for both the long-form video and short-form derivatives.
9:00–10:00	CTA - The Partnership	Greg and Tristan with Alex back at the van or roastery entrance. "Your roaster isn't just a supplier - they are a marketing partner. When Alex tells his customers that a new van owner is serving Brew beans, that owner has credibility before they even open the hatch." Point viewers to the Mobile Hospitality Blueprint in the Founder's Kit and to Brew Coffee Roasters for wholesale enquiries. ACCC disclosure to appear in description.

5. Shot List - Presenter

Hero Greg, Tristan and Alex together at the T2 serving window - wide establishing shot.
Presenter Conversational interview segments with Alex - all three in frame or two-shot.
Presenter Greg and Tristan in the equipment showroom with Alex pointing out machines.
Presenter Alex on the espresso machine in the Barista Academy - tutorial segment.
Presenter Tristan or Greg on the machine under Alex's guidance - learning moment.
Hero Cinematic closing shot - all three together, relaxed and authentic.

6. B-Roll Capture List (also for future use)

Macro Espresso extracting from portafilter - the honey drip shot.
Macro Coffee beans pouring slowly into grinder hopper.
Macro Alex texturing milk - steam wand in jug, close-up.
Action Over-the-shoulder latte art pour into takeaway cup.
Action Slow-motion double shot pouring from group head - perfect crema.
Wide Roasting equipment in action at the Wangara facility.
Macro Freshly roasted beans cooling in the cooling tray.
Wide Panning shots across the Coffee Machine Showroom.
Technical 15-amp power draw on monitor while machine heats up.
Action Greg and Tristan receiving coffee from Alex at the T2 serving window.

7. Storyboard Notes

Key Visuals	Warm, rich coffee tones throughout. Three locations: the roastery floor, the machine showroom, and the barista academy. Let each location breathe visually - don't rush the transitions.
Camera Movement	Podcast-style two and three-shot framing for interview segments. Macro and slow-motion for the coffee process shots. Minimal movement during conversation - let the dialogue carry the energy.
Post Production	Warm colour grade throughout. Lower thirds for all three presenters. Animated spec callout when T2 electrical specs are mentioned in the equipment segment.

8. Audio and Music

Style	Warm conversational room tone. Background music very low - let the conversation breathe. Roastery ambient sound used under B-roll segments.
Voiceover	Natural and unscripted where possible. Use the interview questions as prompts, not a rigid script.

9. Graphics and Post

Lower Thirds	Greg - Coastmac / Tristan - Coastmac / Alex Barile - Brew Coffee Roasters.
Overlays	T2 spec callout (15A x 2, 240V transformer) when equipment power discussed.
End Screen	Link to Founder's Kit + link to Brew Coffee Roasters wholesale page.

10. Call to Action

Primary CTA

"Download the Mobile Hospitality Blueprint inside the Founder's Kit to match your equipment power draw to your van specs."

→ Mobile Hospitality Blueprint - Link top of description + pinned comment

11. Short-Form Derivative

TitleExpert Bean Tip

PlatformIG Reels

Runtime15 seconds

CTALink in bio

"The secret to great takeaway coffee? Alex Barile explains."

Alex's best 15-second tip from the roast profile segment. See Short-Form Matrix for all 6 derivatives.

12. Compliance and Legal

ACCC Disclosure required: Video description must clearly disclose the brand partnership between Coastmac and Brew Coffee Roasters per ACCC influencer endorsement guidelines.

13. Production Logistics

Talent	Coordinate availability with Alex Barile - confirm dates well in advance.
Location	Brew Coffee Roasters, Wangara WA - roastery floor, machine showroom and barista academy. T2 van to be brought on site or filmed at Coastmac separately.
Dependencies	Alex Barile confirmed. Brew facility access arranged. Espresso machine operational for tutorial segment. T2 van available for equipment segment tie-back.
B-Roll Priority	Capture all listed B-roll shots - this footage has long-term value for Coastmac website, social content and future videos.

15. Storyboard Example

Video 6 Storyboard - Brew Coffee Roasters Tour

Behind the Beans - Strategy 6: Coastmac x Brew Coffee Roasters Tour

14. Approval Checklist - Video 6

✓

Script approved by owner

✓

Thumbnail concept approved

✓

Shot list signed off

✓

Legal/compliance notes reviewed

✓

Final cut approved

Lead Magnet

Founder's Kit

All six videos drive to this single consolidated resource.

LEGAL DISCLAIMER: National standards provided are based on the Australia New Zealand Food Standards Code. However, local council requirements, zoning laws, and health inspector interpretations vary significantly by Local Government Area (LGA). Users must consult their specific local council before commencing trade.

1. The Pre-Launch Checklist

Chronological task list - concept to first trade day

Phase 1 - Legal Setup: Apply for ABN, register business name, and complete nationally recognised Food Safety Supervisor training (Standard 3.2.2A).
Phase 2 - Product Selection: Audit menu requirements to choose between the T2 (Specialty Coffee) or U35 (Heavy-Duty Catering).
Phase 3 - Council Prep: Identify home base council for registration. Verify specific local exclusion zones and parking permits.
Phase 4 - Design & Build: Finalise internal layout using the Golden Triangle rule. Ensure 3-sink compliance and commercial ventilation.
Phase 5 - Operational Launch: Set up 5G connectivity, full sanitation deep-clean, and timed rush-hour dry-run before first trade.

2. The Council Approval Roadmap

State-by-state guide - Section 68 (NSW) and state equivalents

The Home Rule Principle: Register your food business with the council where the vehicle is garaged. This Certificate of Registration is your primary legal permit for Australia-wide trade notification.
Inter-Council Trading: Home registration covers structural compliance. Notify destination councils of trading intent. Adhere to local parking bylaws when you arrive.
National Standards 3.2.2 & 3.2.3: Seamless non-absorbent surfaces, warm water handwashing basins, and pest-proof door seals are mandatory nationwide.
Insurance Minimums: Usually $10M–$20M public liability. Confirm your specific council's minimum. Ensure coverage extends to mobile gas and electrical trade.

3. The Mobile Hospitality Blueprint

Technical specifications for coffee and commercial kitchen setups

T2 Coffee Synergy: Why dual-boiler machines are essential for mobile thermal stability. Matching grinder speed to the van's 15-amp dual-circuit capacity.
U35 Kitchen Synergy: Specifications for high-output gas griddles and twin-basket fryers. External gas box safety and mandatory grease-filter maintenance schedules.
Power Calculations: Amps × Volts = Watts guide for coffee boilers vs. catering refrigeration - prevent breaker trips during Saturday rushes.
Sustainability & Tech: Lithium battery systems for silent operation. Square/Shopify POS for high-traffic festival environments and contactless payments.

4. The Equipment Load Calculator

Dual-model tool - stay under road-legal payload limits

NOTE: Payload = ATM minus Tare (empty weight). Exceeding this limit is illegal and voids your insurance.

Sample 1: T2 Coffee Van (1,100kg Payload)

Item	Est. Weight	Running Total
Commercial Dual-Boiler Machine	65kg	65kg
Two Coffee Grinders	30kg	95kg
50L Fresh Water (Full Tank)	50kg	145kg
Milk & Consumables	50kg	195kg
Remaining Payload Capacity		905kg remaining

Sample 2: U35 Food Van (700kg Payload)

Item	Est. Weight	Running Total
3-Burner Gas Griddle	45kg	45kg
Twin-Basket Gas Fryer	35kg	80kg
Two 9kg Gas Bottles (Full)	36kg	116kg
Frozen & Chilled Stock	60kg	176kg
Remaining Payload Capacity		524kg remaining

Appendix

Short-Form Content Matrix

6 short-form derivatives per video - 36 pieces total. Each mapped to platform, runtime, hook, and audio direction.

Video 1 - T2 Coffee Van

#	Short Title	Platform	Runtime	Visual Direction	Hook Line	Audio Strategy
1.1	The Silent T2 Tour	IG Reels	15s	Single FPV gimbal shot - door open through to serving hatch in one continuous move.	"Is this the world's best coffee van?"	Trending Lo-Fi beat with bass drop on door open.
1.2	Tech Spec Rapid-Fire	YT Shorts	15s	0.5s cuts synced to beat: welds → screen → sink → plug → wheels. Text overlays on each.	"4.5m. 1,100kg. Fully equipped. Let's go."	Phonk high-tempo track.
1.3	The Power Hack	YT Shorts	30s	Split screen: standard trailer tripping a fuse vs. T2 running full tilt at the morning rush.	"Stop underestimating your amps."	Greg voiceover over punchy percussive track.
1.4	1,100kg Payload Explained	IG Reels	30s	Greg loads items one by one with weight counter on screen - machine, water, stock.	"How much can this van actually carry?"	Upbeat informational tone, clean background music.
1.5	Blue Hour Reveal	IG Reels	15s	Time-lapse from dusk - LED coffee sign and 50" menu screen light up as sun sets behind the van.	"The best billboard money can't buy."	Atmospheric lo-fi, no voiceover.
1.6	Pick-Up Day	IG Reels	30s	Real customer pick-up montage: handshake, first look inside, driving out the Coastmac gates.	"The day your business became real."	Emotional acoustic build - cinematic feel.

Video 2 - U35 Food Van

#	Short Title	Platform	Runtime	Visual Direction	Hook Line	Audio Strategy
2.1	Kitchen ASMR	YT Shorts	30s	15s loop: click (gas igniter) → sizzle (griddle oil) → thud (soft-close drawer) → beep (AC). NOTE: cooking sounds require stock video or a live operational van.	"The sounds of mobile profit."	Natural ASMR - no music, raw sound only.
2.2	Golden Triangle vs. Chaos	IG Reels	30s	Side-by-side: chef looking frantic in generic van (stock video) vs. Greg serene in U35 interior (filmed at Coastmac).	"Workflow is profit. Full stop."	Upbeat percussive track - contrast between chaos and calm.
2.3	Stop Buying Cheap Trailers	YT Shorts	30s	Greg talking head pointing at specific chassis components - hot-dip galvanised, European axles.	"Cheap trailers bend. European chassis don't."	Direct voiceover, minimal music.
2.4	Oil Sizzle Slow-Mo	IG Reels	15s	120fps slow motion of twin-basket fryer dropping into oil. NOTE: stock video required - van is not operational.	"This is what a commercial kitchen sounds like."	Trending audio - dramatic bass drop on oil hit.
2.5	700kg Payload Walk	YT Shorts	30s	Greg loads the van with sealed/prop items while running total appears on screen. Use props or sealed boxes - no real food required.	"How much food can a 3.5m van actually hold?"	Clean informational tone, upbeat background.
2.6	ADR Approved - What It Means	YT Shorts	15s	Fast text overlay style: ADR badge → council-ready → road-legal → fully compliant from day one.	"ADR approved. Council ready. Day one."	Punchy educational tone, fast cuts.

Video 3 - Cleaning & Compliance Masterclass

#	Short Title	Platform	Runtime	Visual Direction	Hook Line	Audio Strategy
3.1	The 5/60 Rule	YT Shorts	15s	Greg pointing to thermometer in fridge (4.8°C) then hot display (61°C). Text pops: Cold ≤5°C / Hot ≥60°C.	"The only two numbers that matter."	Fast educational tone, clean and minimal.
3.2	Inspector POV	IG Reels	15s	First-person gimbal view entering the van. Hand immediately goes to test the dedicated handwash sink.	"The first thing they check."	Tense ambient sound - no music until the pass moment.
3.3	Standard 3.2.2A in 10 Seconds	YT Shorts	15s	Fast text overlay: Unpackaged food? Ready to eat? You need a Food Safety Supervisor. NOW.	"The law changed. Are you ready?"	Urgent news-style tone, short sharp cuts.
3.4	3 Compliance Myths Busted	IG Reels	30s	Greg debunks 3 common misconceptions about mobile food permits - talking head with text overlays.	"Everything you think you know about council inspections is wrong."	Conversational and authoritative, mid-tempo background.
3.5	The Steam Test	YT Shorts	15s	Macro close-up of water steaming from handwash basin. Simple, diagnostic, satisfying.	"This one shot can save your licence."	ASMR-style - natural steam sound, no music.
3.6	3 Things That Fail an Inspection	YT Shorts	15s	Three fast cuts: 1. Cold water only (red X). 2. No soap (red X). 3. No temp logbook (red X).	"3 things that will shut you down today."	Punchy, fast educational - dramatic fail sound on each X.

Video 4 - Your Guide to Starting a Mobile Food Business

#	Short Title	Platform	Runtime	Visual Direction	Hook Line	Audio Strategy
4.1	Office vs Van	IG Reels	15s	Split screen: grey office setting (stock video or filmed separately) vs. Greg at the van at Coastmac (filmed on shoot day).	"Stop dreaming, start driving."	Silence on left, uplifting acoustic on right.
4.2	The 9-5 Escape	IG Reels	15s	Fast-cut montage: tie being removed (filmed separately) → barista apron going on (Coastmac) → first coffee served (stock video) → smiling customer (stock video).	"Best career change I ever made."	Trending "growth" audio track, emotional build.
4.3	Founder Tip #1 - Get Your ABN First	YT Shorts	30s	Greg green screen over ABN application page - pointing to specific fields and steps.	"Don't buy a van until you've done this."	Direct informational voiceover, clean background.
4.4	Day in the Life	IG Reels	30s	Fast vlog style: morning hook-up (self-filmed by presenter) → driving to location (self-filmed) → setting up at Coastmac → first customer (stock video). NOTE: presenter to self-film lifestyle segments.	"6am. The van's hitched. Let's go."	Upbeat morning energy track, real ambient sound mixed in.
4.5	5 High-Profit Niche Ideas	YT Shorts	30s	Rapid-fire text overlays of 5 niche concepts with quick visual for each - Vegan Fusion, Dessert Hub, etc.	"5 food van niches that are actually working right now."	Fast educational tone, punchy upbeat track.
4.6	Square POS in Action	IG Reels	15s	Close-up of customer tapping phone on Square terminal - green tick - transaction complete. Satisfying loop.	"Cash is dead. Are you ready?"	Satisfying beep/transaction sound, trending lo-fi under.

Video 5 - Council Approvals & Section 68

#	Short Title	Platform	Runtime	Visual Direction	Hook Line	Audio Strategy
5.1	Section 68 in 15s	YT Shorts	15s	Greg pointing at text overlays: Public Land? Standing Vehicle? Selling Food? You need S68.	"The most important permit you've never heard of."	Professional and steady, authoritative voiceover.
5.2	The Border Rule	IG Reels	15s	Greg walking across a literal line painted on the ground - animated map overlay shows home vs. trade councils.	"Can you trade in a different council? Yes - if you know this rule."	Upbeat informational, clean and approachable.
5.3	Inspection Failures	YT Shorts	15s	Three fast cuts: cold water only (red X) → no soap (red X) → no logbook (red X). Brutal and direct.	"3 things that will shut you down on the spot."	Punchy with fail sound effect on each X.
5.4	The $20M Insurance Fact	IG Reels	15s	Macro shot of insurance document - zoom into the indemnity figure with text overlay explaining why it matters.	"The number that keeps your business alive."	Serious and authoritative, minimal background music.
5.5	Register Once, Trade Everywhere	YT Shorts	30s	Animated van icon moving from home council circle to multiple neighbouring areas with notification pings.	"You only register once. Here's how the rest works."	Clean explainer tone, steady mid-tempo background.
5.6	Class F Extinguisher - Why It Matters	YT Shorts	15s	Close-up of Class F extinguisher with current inspection tag - Greg explains oil fire risk in 15 seconds.	"Wrong extinguisher. Wrong outcome."	Direct and urgent voiceover, minimal music.

Video 6 - Behind the Beans: Brew Coffee Roasters Tour

#	Short Title	Platform	Runtime	Visual Direction	Hook Line	Audio Strategy
6.1	Expert Bean Tip	IG Reels	15s	Alex Barile in the roastery giving a fast tip on milk-to-coffee ratio for 12oz takeaway cups.	"The secret to 12oz takeaway coffee."	Conversational warmth, roastery ambient sound underneath.
6.2	Generator vs. Lithium	IG Reels	30s	Split-screen debate: Greg (Lithium) vs. Alex (Generator pros/cons). Fast, punchy back-and-forth.	"How are you powering your Saturday rush?"	Energetic debate tone, upbeat background track.
6.3	The Collab Reveal	IG Reels	15s	Cinematic montage: Coastmac logo → Brew Coffee logo → T2 van → latte pour. Brand partnership reveal.	"Two Perth legends. One van."	High-energy business reveal audio, dramatic and cinematic.
6.4	Light Roast vs. Dark Roast	YT Shorts	30s	Alex side-by-side tasting light vs. dark roast in takeaway cups - explaining the cut-through difference.	"Which roast actually works in a milk drink?"	Conversational and educational, warm room tone.
6.5	Your Roaster is Your Marketing	IG Reels	30s	Greg and Alex discussing social media crossover - phone screen showing Brew's followers, van launch hype.	"Before you open the hatch, you already have a queue."	Upbeat business strategy tone, motivational feel.
6.6	The Crema Shot	IG Reels	15s	120fps slow-motion double shot pouring from group head into glass - perfect crema blooming. No words needed.	"This is what the T2 was built for."	ASMR - espresso pour sound only, no music.

Blog Posts

CLP is currently working on your blog posts, and will update this section when they are ready to view. They will appear below as we finish them.

Mobile Coffee Trailer Specs & Setup Guide Australia | Coastmac

Discover what to look for when buying a commercial mobile coffee trailer in Australia. Learn about chassis specs, power setups, towing, and compliance. ...more

Client

July 30, 2026•3 min read

Product data template (Excel/Sheets)

Pre‑formatted columns for names, SKUs, descriptions, dimensions and imagery references – perfect for bulk updates or new ranges.

Get data template

Image & photography guide

Simple rules for getting crisp, consistent imagery that still feels playful – including recommended sizes, crops and background styles.

Open image guide

Copy prompts for product descriptions

A playful worksheet with fill‑in‑the‑blank prompts that help you write clear, on‑brand descriptions without staring at a blank page.

Download copy prompts

Resources

List of helpful resourses that you may need to access during the time with CLP.

Google Drive Folder

A place for you and your team to load any content or files that we will require.

Access your Google Drive

Click "Access your Google Drive"

If you or your team don't already have access follow the below instuctions.

Arrive at the You need access window in Google Drive
Select "Editor"
Type in this code in the message: CMT314517
Press "Request Access"

Without this code access will be denied. Access will be granted with in 24hours.

Alternitively, you can click Approved Access below and list the emails that are approved to have access to your marketing assetts with CLP.

Approved Access - Add your staff

Client Portal Access

Client Resources Hub for Coastmac

Quick Links

Next Steps - Phase 2

Example 360 Tour

Landing Pages

Content for Product Page

Coffee Van Content

Food Van Content

Coffee Van Example

A coffee van built to work as hard as you do.

Which coffee van suits your business?

The early morning run

Markets, festivals and weekends

Building a long-term business

Take a 360° interactive walkthrough

What's inside a Coastmac coffee van

Watch before you buy

Inside the Coastmac coffee van

Passing your first food safety inspection

What it really takes to run a mobile coffee business

Thinking about trading the office for the open road?

Starting your mobile hospitality business

Grab the Founder's Kit before you buy

Before you buy a coffee van

Do I need a special licence to tow a coffee van trailer?

What council approvals do I need?

Do I need a qualification to operate a coffee van?

Can I finance a coffee van?

Built by a manufacturer, not a converter

Explore the coffee van range

Not ready to buy yet?

Food Van Example

A food van built for service, not just show.

Which food van suits your business?

Weekend markets and pop-ups

Festivals and multi-day events

Building a standing business

Take a 360° interactive walkthrough

What's inside a Coastmac food van

Watch before you buy

Inside the Coastmac food van

Passing your first food safety inspection

Thinking about trading the office for the open road?

Starting your mobile hospitality business

Grab the Founder's Kit before you buy

Before you buy a food van

Do I need a special licence to tow a food van trailer?

What council approvals do I need?

Do I need a qualification to operate a food van?

Can I finance a food van?

Built by a manufacturer, not a converter

Explore the food van range

Not ready to buy yet?

Example Lead Gen Landing Page

1. Know Your Towing Capacity

The Numbers That Matter

4 Steps to Check You're Covered

Coastmac Tow Weight Compliance Calculator

Your Coastmac Van

Your Tow Vehicle

2. Find Your Niche

How to Focus Your Energy

How to Know What Will Make You the Most Money

How to Know Your Competitors

Every Niche We Could Think Of

Coffee & Hot Drinks

Breakfast

Sandwiches, Rolls & Wraps

Burgers & American

Mexican & Latin American

Asian

Indian & Subcontinent

Middle Eastern & Mediterranean

European

BBQ & Smoked

Seafood

Desserts & Sweets

Health & Diet-Specific

Novelty & Specialty